What was the central goal?
The question nobody was asking yet
Every AI creative tool personalizes the same way: you describe what you want, it generates something generic. Nobody had asked what happens if the system already knows who you are before you say a word. Your visual signature. Your tooling habits. The feedback patterns that reveal your taste. Could an agent act on your behalf — not just respond to your prompts — if it had a structured model of your creative identity?
What I built
A high-fidelity interactive prototype of a Creative Intelligence Profile: your encoded creative identity; how agents understand and act on your behalf across Adobe surfaces. Four scenes, each addressing a different dimension of the system. This work is intended to extend and push the thinking for Firefly's AI Assistant. Built using Figma and Claude Code.
The Performance scene is the hero. A live-generated brief on the left with embedded trace dots that connect outputs back to specific profile signals. A three-card diff strip (Anonymous / Early / Today) lets you switch active states and watch the brief change. Four live signal dials show the profile actively shaping the output. This is where the core "with vs. without" argument lives: click No Profile and the entire visual grammar collapses. A creator's editorial signature replaced by stock photography and boilerplate copy. The contrast is immediate.
The Provenance scene shows where the profile comes from. A central glowing profile node connected to an inner ring of signal nodes (Style, Tooling, Feedback, Identity) and an outer ring of actual asset thumbnails. Color-coded, animated edges show which creative work produced which signal. An inspector panel shows full provenance for any selected signal; in the demo, "Type pairing" traces back to the specific sessions that produced it.
The Inputs scene makes the settings layer concrete. Three columns (Personal / Project / Brand) each with an influence percentage (24% / 44% / 32%) that feeds into a "your signature" visualization at the bottom. Every field carries a source pill: Manual, Inferred, Both, or Locked. The distinction between what you tell the system and what it figures out on its own is made visible at the field level.
The Growth scene addresses the long game. A weak-signal callout surfaces the lowest-confidence category with a progress bar and a target marker. Three quests (one complete, two open) give the creator specific actions to strengthen their profile; completing one bumps the bar. The framing is "your practice," not "your progress."
And the tl;dr
What the work made possible
A concrete, demo-ready artifact for a concept that had only existed as a system description. Meaningfully extended our team's previous work on our just-launched Firefly AI Assistant. The "with vs. without" framing turned an abstract personalization argument into something an audience could see in a single click. This exploration was preceded by earlier conceptual work on a YouTube channel identity model: an agentic node that ingests thumbnail archives, title history, and analytics to build a channel-specific style profile; the Creative Intelligence Profile is the direct evolution of that thinking into a cross-surface Adobe system
Future implications
Storage is the obvious first connector. Creative identity is the harder, more valuable one. If Adobe can encode what a creator's work actually represents; not just what files they have, but what decisions those files reflect; agents across Express, Firefly, and Acrobat stop being generic tools and start being collaborators who already know the person they're working with.
