I'm Brijhette,
pronounced like 🌉 and ✈️
‍
I've spent 10 years building products that millions of people use. Before that, I studied how buildings work, and what happens when they don't.The two are connected. I'm here to show you how.

Down chevron for users to scroll to the Areas of expertise part of the website.
‍🌉 structural & earthquake engineering —  📐 computational design — 💻 agentic systems design — ✊🏾 activism
Structural systems.
Computational design.
Agentic AI.
Disaster resilience.
The credentials are unusual on purpose.

Let's connect.

My strongest work happens at the edges of disciplines: where structural thinking meets product design, where AI evaluation meets disaster preparedness, where a question from one field turns out to be the right question for another.

I'm actively building toward disaster resilience research. If you're working in that space, I'd like to hear from you.
01

Structural & Computational Design

Architecture school taught me how buildings are assembled. Structural engineering coursework at UCSD taught me what happens when the assumptions fail. The work that came out of both, like parametric modeling, physical prototyping, seismic analysis, lives at that intersection. I've analyzed Calatrava's kinetic structures in Grasshopper, illustrated earthquake safety principles for buildings in developing nations, and documented terra cotta facades using point clouds and photogrammetry. EERI member since 2013.
02

Disaster Resilience

Does the ambient condition of a building shape who survives when it fails? The wayfinding simulation I built is one attempt to test that. It models how baseline environmental stress depletes the cognitive resources people need during evacuation — and asks whether structural health monitoring data could close the loop between what a building knows about itself and what its occupants are able to do.
03

Agentic AI Systems

For the past two years I've been designing and evaluating systems that don't behave the same way twice. Non-deterministic, failure-prone in novel ways, difficult to evaluate, agentic AI turns out to share a lot of structural properties with disaster scenarios. Designing for conditions you can't fully predict, with users whose cognitive load is already high. That framing shapes how I approach both. I've done foundational work on Firefly Enterprise Custom Models, the Claude × Adobe MCP integration, and AI assistant workflows. Fluent in LangSmith, Claude Code, Cursor, and Git.
04

Growth Design

Five years running experiments at Adobe to the tune of 250-plus a year, across Photoshop, Illustrator, After Effects, Premiere Pro, Lightroom, Firefly, Express, and Adobe.com. The work was systematic: form a hypothesis, design the test, measure what changed, ship what worked. Over the course of those years, the cumulative contribution tracked to millions in ARR. I also led the initiative to brand Adobe's QR codes after noticing that default codes were leaving engagement on the table, and within a few months, a dozen teams had switched over.
05

Product & Leadership

Before Adobe, I was at Target's innovation lab in downtown San Francisco, working with AR, VR, blockchain, and IoT to build experiential retail, including a connected display that shipped to over 1,000 stores and generated a patent filing. See www.brijhettefarmer.myportfolio.com to learn more about this work.

At Adobe I eventually managed a team of seven spanning design and engineering, and spent considerable energy on the question of how to keep a fast-moving team from burning out.
06

AI and Emerging Design

Some of the most interesting design problems right now don't have established methods yet. What does it mean for a file to be a living data object rather than a container for exports? How do you model the hidden cost of work that never gets counted? What would a creative system look like if it already knew who you were before you said a word? These are the questions I've been working on for the past two years at Adobe's Emerging Agents team. Some of it is public. A lot of it informed what shipped.

Recent projects

Cognitive Reserve & Disaster Response

Disaster Resilience
 / 
Research
 / 
Independent
This project began as a presentation for an internal Adobe showcase called Hacks, Hobbies, and Sidehustles. The challenge of making structural engineering legible to a room full of software engineers turned out to be the right constraint — it pushed the work toward simulation as a medium and toward the question that has always interested me most: how does a building's ambient environment shape who survives when it fails. The thread I keep pulling is structural health monitoring, the possibility that real-time sensor data from a building under stress could be fed directly into evacuation behavior, closing the loop between what a structure knows about itself and what its occupants are able to do.

Alcoy Community Hall Structural Analysis and Model

Computational Design
 / 
Fabrication
 / 
For the last structures class of architecture school, my classmate, Eric Becker, and I did an in-depth study of one of Calatrava's buildings: the Alcoy Community Hall. The structure is kinetic, going from flat to visible. I explored the kinetics mathematically and in Grasshopper, and also began a physical model.

Detailed construction technology axonometric drawings

Computational Design
 / 
Simulation
 / 
One of the most interesting courses I took in graduate school was called Construction Technology. The premise was deceptively simple: instead of designing a building from scratch, we'd use photos and all of the construction documents to "build" the building - just as a contractor does.

Stylizing QR codes for increased engagement and mobile awareness

Growth Design
 / 
Research
 / 
When we started to do more growth tests for our mobile apps, I noticed that we were using default QR codes. I led an initiative to brand our QR codes, and was surprised when the codes not only looked better, but resulted in measureably higher engagement. Within a few months, nearly a dozen teams switched over to stylized codes.

Banners, blades, gifs, and other assets

Growth Design
 / 
Prototyping
 / 
Enterprise
One constant of my work in growth has been creating engaging graphics for a variety of contexts. This is a collection from various projects over the years that had a significant visual lift.

Designing for Photography plan users — including a engagement-focused interactive video feature

Growth Design
 / 
Research
 / 
We'd had lots of success testing interactive pages with our Photography plan members, and wanted to combine all of the learnings into a new baseline experience. This campaign was very large and was designed pretty much from scratch. It included a new landing page, a social media campaign, new tutorials, emails, and banners that would show up in the Creative Cloud Desktop app. I led design, prototyping, and parts of the development.

Using a common experience — name mispronouncations — to curate a new brand

Brand & Visual
 / 
Fabrication
 / 
Independent
I founded a brand based on a common occurance for people of color the world over: name mishaps. This brand is for those adults who could never find their names on keychains as kids :)

What's the real cost of hidden work?

Agentic AI
 / 
Research
 / 
Enterprise
An interactive app modeling the compounding cost of unsolved hidden work across 4 creative contexts (solo, agency, enterprise, and social creator) built with Replit and 8+ years of internal research.

Living Assets: What if files were living data rather than containers for exports?

Agentic AI
 / 
Prototyping
 / 
Enterprise
Most AI design tooling was being built around the exported asset: the JPEG, the PNG, the thing you download and upload somewhere else. The question I kept coming back to was: what if the file itself is already the richest record of creative intent we have? What would it mean to treat the source file, with its layers, artboards, structure, and history, as a living data object rather than a container for exports?

Toward a method for After Effects sizzle reels in Claude using Adobe's Anthropic MCP

Agentic AI
 / 
Systems Design
 / 
Enterprise
Deep explorations of creative Skills for Adobe x Claude. Core foundational work for this project was done by Eric Lohman, Emma Gustafon, Kezie Todd, and others.

Creative Intelligence Profile Explorations

Agentic AI
 / 
Systems Design
 / 
Enterprise
‍Every AI creative tool personalizes the same way: you describe what you want, it generates something generic. But what happens if the system already knows who you are before you say a word. Your visual signature. Your tooling habits. The feedback patterns that reveal your taste.

Auto-Renew Growth Campaign for Brazil

Growth Design
 / 
Research
 / 
I led design for an international growth campaign target our users in Brazil. A recent law passed removing automatic renewals for products, meaning that users needed to opt-in to renewals. We used 6+ surfaces to raise awareness of this new requirement. How would we know if we succeeded? Increased opt-ins and reduced cancellation ARR.

Combating team burnout with leadership excellence

Product Design
 / 
Simulation
 / 
As a growth team, we work at a breakneck pace most of the year. In order to combat burnout, I began carving out ample time for hackathons and skillbuilding. As a result, we've upleveled our animation skills, led monthly brownbags, implemented winning frameworks, and even shipped a new internal repository that dozens of teams use. AND people take regular PTO. This is my definition of success.

Advanced modeling and computation at Boston Valley Terra Cotta

Computational Design
 / 
Simulation
 / 
Boston Valley is the nation's leading manufacturer of architectural terra cotta. The company has become known for its expertise in integrating digital tools with the ancient art of designing stunning terra cotta, an ideal workflow for preservation projects. Using point clouds, photogrammetry, and advanced manufacturing, we replaced and renewed gorgeous façades.

Using illustration to educate building owners in seismic zones

Computational Design
 / 
Research
 / 
A four-month project with an esteemed earthquake engineering researcher. Our outcome? Dozens of illustrations for a series of articles for developing nations about improving the earthquake safety of buildings, several of which have been translated.

Using plugins to manage content at scale for Adobe's New User Journey growth campaigns

Growth Design
 / 
Research
 / 
In 2020, we launched a massive campaign for our new users. It is called the New User Journey, and it spans from the time users sign up all the way through the first few months in their app(s). Because of the volume of content we needed to organize, I used and customized Impekable, an Xd plugin that leveraged Google Sheets, to speed up project delivery.

Photoshop Quick Actions

Growth Design
 / 
Research
 / 
Our team launched a paid social campaign that sent users to a landing page that highlighted the most exciting and impactful Ps Quick Actions. We leveraged deeplinking to get the user in-product with a sample asset.

Using glassmorphism to design The She Center's new site

Growth Design
 / 
Prototyping
 / 
The She Center's mission is to revolutionize the human experience by focusing on female empowerment. I led the design of their new brand and website, and worked with two developers to bring it to life. Skills used include design, growth, 3D modeling, rendering, and video.

Designing EERI's conference logo and brand within a week

Brand & Visual
 / 
Fabrication
 / 
Independent
The Earthquake Engineering Research Institute approached me to design the logomarks for the 12th National Conference on Earthquake Engineering. Since the conference was taking place in Salt Lake City, Utah — home of the 240 mile-long Wasatch fault — this fault line was used to generate design themes. In the first logo, the fault becomes the famous Wasatch mountain range. For the second one, the fault is superimposed on a shape of the state to show its length and prominence. Over twelve concepts and color themes were considered within just one week.

About me

The throughline in all of this is systems under stress.

I started in architecture, moved into computational design, spent a decade in tech building and testing products at scale, and spent the last few years studying structural and earthquake engineering at UCSD.

At every step, the question behind the work has been the same: what happens to a designed system when conditions stop being ideal?

For buildings, that's seismic events. For products, that's users who don't behave as expected. For teams, that's burnout and organizational pressure. That tools, means, and methods change, but the outcomes are connected.
The results are what I study.
An image of Brijhette standing underneath the large Adobe logo. She's smiling, wearing glasses, and has on a denim blazer.
A black and white image of Brijhette. She has a serious artistic expression, and wears a blazer with stars on it.Brijhette smiles while pointing to an architectural blueprint.

Experience

Adobe
Staff Designer, Emerging Design & AI Agents
2024 - now
Adobe
Design Manager 2, Growth
Creative Cloud, Adobe.com,
and  Adobe Express
2019 - 2024
Target
Sr Visual & UI Designer
New Ventures & Accelerators
2016 - 2019
Boston Valley Terra Cotta
Drafting and Computation
2015 - 2016

Education

UC San Diego
Coursework, Structural & Earthquake Engineering
emphasis in Structural Health Monitoring, FEA
2022 - 2025
University at Buffalo
Master of Architecture
emphasis in computational design
MArch thesis
2010 - 2014
Webster University + LMU München
Pre-Architecture, Linguistics (German)
with International Distinction and Departmental Honors
2007 - 2010

Projects or questions?

Let's do the thing.

Email me at brijhette [dot] farmer [!at] gmail [dot] com

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